I excitedly called the journalist a couple of hours later to ensure he had received the email OK and if he required any further information. He confirmed he had indeed received the images but his next question left me absolutely flabbergasted!
"Do you have any normal images you can send send through?"
I was left speechless! Surely he had read the press release properly as he contacted us for a follow up story. He must at some point visited the website prior to calling us to have a look at the wall art. The only reply I could offer was that "we don't do normal".
I tried to explain that the large format acrylic wall art we produce is a very design led product and will only appeal to a very defined but dedicated audience. Our inspiration is taken from cutting edge graphic design, well executed typography, video / arcade game themed 3D digital art and urban pop art.
I could tell with his tone that all I was saying was falling on deaf ears. He did not understand the concept at all and as he quite rightly said "I don't really understand art, that's someone else's department". As you may have gathered, the article never got published.
Our vision is firmly focused on innovation, not normality.
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