Monday, 30 May 2011

Shortly after releasing our first Press Release we were contacted by a very well known Leeds based newspaper. After an initial telephone discussion the journalist we spoke to promised to feature us in their weekly business section. All he required from us was a couple of hi-res images to include in the finished article. We promptly emailed over 6 images that best encapsulated our unique and innovative style of contemporary themed acrylic wall art.

I excitedly called the journalist a couple of hours later to ensure he had received the email OK and if he required any further information. He confirmed he had indeed received the images but his next question left me absolutely flabbergasted!

"Do you have any normal images you can send send through?"

I was left speechless! Surely he had read the press release properly as he contacted us for a follow up story. He must at some point visited the website prior to calling us to have a look at the wall art. The only reply I could offer was that "we don't do normal".

I tried to explain that the large format acrylic wall art we produce is a very design led product and will only appeal to a very defined but dedicated audience. Our inspiration is taken from cutting edge graphic design, well executed typography, video / arcade game themed 3D digital art and urban pop art.

I could tell with his tone that all I was saying was falling on deaf ears. He did not understand the concept at all and as he quite rightly said "I don't really understand art, that's someone else's department". As you may have gathered, the article never got published.

Our vision is firmly focused on innovation, not normality.

Saturday, 14 May 2011

Quality not Quantity

Recently, I was asked the question "why did you choose to print your wall arts on acrylic rather than canvas?" before I could reply they also followed up with "surely this would also reduce the overall cost and make the wall art more accessible to your customers".

These are perfectly valid points which I strongly considered prior to starting the company. Do I go for the standard (cheaper) production method and hopefully sell lots. Or do I opt for the expensive (high quality) route which will instantly reduce the number of potential customers.

To help me decide I had to start at the beginning and recollect why I felt so passionately about producing that very first piece of wall art. That reason was I wanted something unique that engaged with me and reflected my individuality. I didn't want something with a "normal" theme, printed in a "normal" way, hung on my wall in the "normal" fashion.

From that moment on I new everything about our wall arts was going to be different and innovative!

• The graphic, typographic and digital art subject matter
• The huge "widescreen" format
• The choice of "high gloss" 8mm thick acrylic
• The hanging of the wall art via aluminium wall studs
• The way it stands off the wall by 30mm once mounted
• Even the name/brand itself

All these factors contribute to the uniqueness of our acrylic wall art and helped develop our company ethos:

"Our vision is to constantly challenge the ordinary, develop engaging visual experiences and push ourselves to innovate beyond all expectations."

We firmly believe our customers will share very similar values to us and fully appreciate what The World Famous Wall Art Rockers concept is trying to achieve.

To conclude, yes, our contemporary acrylic wall art may be a bit more expensive than standard canvas prints but we know this is easily offset by their exclusivity and overall "WOW factor" they create once on the wall!

Quality not quantity will always win through.

Image is You and Me by Andrée Wallin

Tuesday, 3 May 2011

Hooligan - Acrylic Wall Art

One of our more controversial acrylic wall arts is simply titled "Hooligan". If you haven't seen this artwork yet (and you would like to) it can be viewed on our website here. It is mostly a typographical piece that features the word Hooligan (set in the über NB Form font created by Stefan Gandl) with the subtitle "Casual Subculture".

Underneath this there is a complete list of all the active football hooligan firms in England, Wales and Scotland (approx 120+). All the major firms have been included such as:
Chelsea Headhunters, Leeds Service Crew, Man United's Red Army, West Hams ICF, Cardiff City's Soul Crew right through to lesser known firms such as Barnsley's Five-O, Bolton's Tonge Moor Slashers and Montrose's Portland Bill Seaside Squad!

The only imagery that appears on wall art is a graphic/minimalist illustration of 2 geezers scrapping. Complete with standard hooligan issue Stone Island top and Adidas kicks.

For those of you who have viewed the artwork you will notice that the focus isn't on the violence. It's an encapsulation and expression of the hooligan spirit. The fantastic and often outrageous names of the hooligan firms (Burnley Suicide Squad), the adrenaline fueled Saturday afternoons and the hyper cool designer clothes that helped define a generation of terrace casuals. 

Love it or loath it. You've got to admit it looks pretty damn cool!